I’ve been in the world of digital marketing for over twenty years. If you ask anyone who has successfully sold anything online, they’ll tell you, build your list. It’s the brick-and-mortar version of having customers walk into your store. But it can be like the old chicken and egg story, which comes first? The chicken or the egg?

How do you create a list if you don’t have a plan?

You’ve heard stories of how people have made money selling their course, program, coaching, or widget that may have inspired you to join in the process. …


Recently, I was texting with an electrician about doing some simple work in my home. It was a repair I estimated would take about an hour to do — straightforward stuff. Messing with electrical stuff makes me nervous. If you get it wrong, well, it will have terrible consequences — like burning down your home.

I respect the training they have put into their profession, but I want a fair price like everyone else. I don’t want to pay too much or too little.

I gave them a complete description of the needed work. I gave it to several professionals…


What if you could push a button to get good customer leads? Do you want more customers? If the answer is yes, read on, you’re going to find this article is full of juicy tidbits to help you achieve your goal. You’ll begin to think about building and scaling your customer database, i.e., your list differently.

If the answer is no, then you can stop reading now.

It doesn’t matter what you’re selling; everybody needs more customers. If you don’t need more leads, then you’re probably going out of business. Leads are the life-blood of every business. …


The email you never want to get — your website has been compromised. I can’t breathe; this can’t be happening again; disbelief is blooming like a mushroom cloud as building my site all over again looms in my mind.

This is the worst thing ever; I wanted to cry.

The time and effort to build my website were paid for in sweat and tears, agonizing over the words, images, and framework.

What is wrong with these people who want to ruin my life by hacking my little website? I am furious.

I immediately contacted my hosting company, leaving them a…


When your incentive offer scratches the itch with your ideal prospect, you’re changing their mindset. Leads are finally coming in left and right, and you’re breaking out the champagne to celebrate. You have too many leads; it’s unbelievable. Life can’t get any better than this.

But how do you get to this heavenly place?

Landing on the perfect incentive, the first go-around can be as tricky as teaching your puppy to sit and stay in one day. You’ll get it done, but it’s going to take some time. I’ve been testing this out for years. …


Let me ask you a question… Have you when wondering how to start a blog? I know I did for some time. I thought about, did a little, very little research to see what I needed to do, and then forgot about it. It was one of those, yes, that would be nice one day but not this day.

Maybe you want to earn some money blogging or just want a place to store your thoughts. …


Let me ask you a question, have you been looking for a new way to hook your customers/clients?

Have you been experimenting with a few things to get their attention away from streaming services and homeschooling kids?

This is true if your market is under the age of forty-five. They have their hands' full juggling work, school, and the family calendar.

With the new year right around the corner, we’ll be kicking off a slew of fun holidays to add flavor to your emails. If your brand voice is fun and light-hearted, you’re in for a treat. The truth is…


What to do when you hate to write.

A few years ago, if someone had told me to write for 365 days, a 1,000-word blog post, to change my life, I would say there has to be another way. You know how you feel when someone tells you — ‘you should — run down the street naked.’ Inside, your inner voice says, when pigs fly, I’m not going to do that; it won’t work.

I could write but just didn’t see the payoff.

Yup, that’s what I was saying to myself. That isn’t going to work, and I don’t want to do it. All I could think of…


How to Find Your Niche in 20 Minutes or Less

Finding a niche for your online business is about as important as remembering to take your swimsuit to the beach. If you don’t, chances are you won’t get very far. If you want to be a successful business owner, you need to focus on finding a niche that will allow you to create successful online products and services. If you’re looking to take your business online, this will get you going.

If you haven’t found your niche yet, here’s how you can find it in 20 minutes or less.

Finding the Best Keywords

Searching for niche ideas is incredibly easy when you use Google’s…


Know yourself, your team, and your customers

When it comes to succeeding in life, introspection is a powerful catalyst in your success. Thankfully, today you have access to powerful and proven personality test technology. Until now, this test was only used in large corporations, psychological circles, and education settings.

In as little as 15 minutes, you’ll have tremendous insight into your psyche. You’ll learn both your personality’s positive and negative factors that affect all aspects of your life.

Learning the positive aspects of your personality is your chance to leverage them while you minimize your negatives. …

Linda James Bennett at ShinyObjectMarketing.com

I'm a fixer, I take what I’ve learned in business to transform broken marketing with smart copy that makes you shine. https://www.shinyobjectmarketing.com/

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