The 7-Point Homepage Audit for High-Converting Websites

Making you a shiny object in the world

What is a Homepage audit anyway? There are seven essential elements on your website that affect the user experience. Let’s look at the best practices that deliver the user experience to keep the browser on your site longer. We’re going to look at each section, and within the section, we’ll give you four grading levels.

  • Exceptional
  • Passing
  • Needs Improvement
  • Unsatisfactory

1. Top Section

Exceptional

Passing

Needs Improvement

Unsatisfactory

2. Imagery

Exceptional

Passing

Needs Improvement

Unsatisfactory

3. Top Menu

Exceptional

Passing

Needs Improvement

Unsatisfactory

4. Call to Action

Exceptional

Passing

Needs Improvement

Unsatisfactory

5. The Body

Exceptional

Passing

Needs Improvement

Unsatisfactory

6. Trust

Exceptional

Passing

Needs Improvement

Unsatisfactory

7. Footer

Exceptional

Passing

Needs Improvement

Unsatisfactory

The Next Steps

In summary: As a copywriter, it’s all about the user experience along with the words and human psychology rolled into one big package. I strive to make it a wonderful experience that takes the reader on a journey of knowledge and fulfillment.

If you’d like to chat about your next project, reach out at Linda@shinyobjectmarketing.com

Linda James Bennett; day 28 of 365 writing an article every day, making you a shiny object in the world.

I'm a fixer, I take what I’ve learned in business to transform broken marketing with smart copy that makes you shine. https://www.shinyobjectmarketing.com/